Consumer Behavior Topics A Strange, Brief History of Subliminal Messages in Advertising It all began in a Fort Lee, NJ movie theater in 1957. Psychologist James Vicary projected images on the screen Mind Share – The Currency of the Future This is an article about addiction. It’s a new kind of addiction. One that isn’t as taboo as substance abuse. Why You Still Want That Rolex How Rolex Sells Watches by Creating Problems I was 16 years old when my dad came home from New York How Bringing a Multimillion-Dollar Jet Through the Streets of Las Vegas Created a Niche Market In Order to Create a Niche Market, You Have to Take Risks and Dare to be First How Your Brain Hijacks What You Buy And That’s Not Necessarily a Bad Thing One-Minute MBA Concepts - High-Effort Consumer Behavior: Decision Making High-effort behavior consumers follow a specific, five-step process.
