Niche Marketing Topics A Strange, Brief History of Subliminal Messages in Advertising It all began in a Fort Lee, NJ movie theater in 1957. Psychologist James Vicary projected images on the screen The Marketing Implications of Our Flawed and Imperfect Memories Your memory is flawed. It’s not what we’ve been taught to believe. It’s not a perfect recorder that captures every A Marketer’s Guide on How to Hack Your Habits I was recently listening to an episode of “The Hidden Brain” podcast called “Creatures of Habit” and it reminded me Your Brand is Not Your Logo Your brand is not your logo. It’s not your color palette and it’s not your fonts. Those are visual identities. The Best Guerrilla Marketing Campaigns from the last 20+ Years Back around 2005, I was reading just about every marketing book I could get my hands on and the hottest Build a Brand That People Hate Think of a brand that you hate. A brand that every time you think about it, you have a visceral These Seven Creepy Ways Advertisers Know Everything About You Will Make You Cringe Digital advertising has changed the ad landscape. As an advertiser, I can not only target you based on past behavior, Four Powerful Life Lessons I Learned by Working With One of Ringo’s All-Starrs August 1st, 2003, I was late coming into my internship at Compass Records. We all were. We were all at Why You Still Want That Rolex How Rolex Sells Watches by Creating Problems I was 16 years old when my dad came home from New York How Bringing a Multimillion-Dollar Jet Through the Streets of Las Vegas Created a Niche Market In Order to Create a Niche Market, You Have to Take Risks and Dare to be First 1 2 Next »
