Welcome to The Niche Marketer, a website about creating niche audiences and coming up with strategies to effectively communicate to them. I have over 15 years of creating successful multimillion-dollar marketing campaigns for small target audiences.
I regularly write about topics related to creativity, consumer behavior, marketing, and ad tech. Check out the about section for more information.
Your memory is flawed. It’s not what we’ve been taught to believe. It’s not a perfect recorder that captures every Read more
I was recently listening to an episode of “The Hidden Brain” podcast called “Creatures of Habit” and it reminded me Read more
Your brand is not your logo. It’s not your color palette and it’s not your fonts. Those are visual identities. Read more
Back around 2005, I was reading just about every marketing book I could get my hands on and the hottest Read more
This is an article about addiction. It’s a new kind of addiction. One that isn’t as taboo as substance abuse. Read more
Think of a brand that you hate. A brand that every time you think about it, you have a visceral Read more