Welcome

Welcome to The Niche Marketer, a website about creating niche audiences and coming up with strategies to effectively communicate to them. I have over 15 years of creating successful multimillion-dollar marketing campaigns for small target audiences.

I regularly write about topics related to creativity, consumer behavior, marketing, and ad tech. Check out the about section for more information.

Creativity - That Lightbulb Moment is Actually a Process
At some point throughout our lives, we lost our way. We lost our ability to dream, to take risks, to Read more
Five Ways to Gain Attention When We Have Attention Spans Less Than Goldfish
We live in an attention economy. One where some of the most profitable companies in the world base their entire Read more
Why I Ran 50 Miles and Why I (Probably) Won’t Do it Again
In April of 2013, I finished my first marathon. It was pouring rain in Nashville, TN, and nobody was out. Read more
Do You Struggle With Imposter Syndrome? You're Not Alone
Have you ever doubted yourself? Have you second-guessed your achievements? Do you look at other people’s work or achievements on Read more
A Strange, Brief History of Subliminal Messages in Advertising
It all began in a Fort Lee, NJ movie theater in 1957. Psychologist James Vicary projected images on the screen Read more
One-Minute MBA Concepts – The Law of Demand
Economics is all about scarcity, and scarcity drives pricing. Most people have a general understanding of the interplay of supply Read more