Welcome to The Niche Marketer, a website about creating niche audiences and coming up with strategies to effectively communicate to them. I have over 15 years of creating successful multimillion-dollar marketing campaigns for small target audiences.
I regularly write about topics related to creativity, consumer behavior, marketing, and ad tech. Check out the about section for more information.
Digital advertising has changed the ad landscape. As an advertiser, I can not only target you based on past behavior, Read more
August 1st, 2003, I was late coming into my internship at Compass Records. We all were. We were all at Read more
How Rolex Sells Watches by Creating Problems I was 16 years old when my dad came home from New York Read more
In Order to Create a Niche Market, You Have to Take Risks and Dare to be First Read more
And That’s Not Necessarily a Bad Thing Read more
High-effort behavior consumers follow a specific, five-step process. Read more